Ins & Outs of Amazon Photo Editing Requirement

Amazon is one of the most popular E-commerce sites all over the world. More than 300000 USA-based online sellers are selling their products on Amazon. Just because they would like to deliver the best experience to both buyers and sellers. Most of the online sellers show their interest in selling their products through Amazon. And similarly Customers from around the globe also express their super positive interest in Amazon.

There are some secret reasons behind Amazon success history. Few of them came to the light. One of them is; Amazon knows how to present products online before customers well and what product photos entice them most. And for this reason, Amazon applies some amazon product image requirements that every product photographer and graphic designers must comply with. If any product photo doesn’t maintain Amazon photo editing requirement, then the product won’t be in Amazon Product Listing.

We Want to Reveal the Concept of High Quality Image

We all know that an image is worth a thousand words, and also found from a research that a human brain is able to process images sixty thousand times faster than the text. So while you are listing your products on an E-commerce site, you should be aware of image quality because your revenue is just depending on your product presentation.

If you are using a low quality image of your product, then a customer can easily predict that your product quality will be poor too. It will also produce a negative impression on your business. But if you are using high quality, professional looking image then a customer will get a reason to click through your detail page and look at your product reviews to consider your product over the race.

So, even if you have written the best description or have a good number of positive reviews, laterally if you are using low quality image then you are going to fall in a big trouble. In addition, you will have a huge number of competitors in the market. If you want to stand out among them, you must have to go with quality image.

We hope you have got a clear idea of image presentation in Amazon. So let’s get back to the topic.

Here, we will describe about amazon photo editing requirement in detail.

Technical Requirements

Product images you need to submit to Amazon must fulfill the following technical necessities.

• Images must be in JPEG (.jpeg/.jpg), GIF (.gif), PNG (.png) or TIFF (.tif/.tiff) format.
• Preferred photo pixel dimensions must be of at least 1000 or larger in either height or width.
• CMYK or sRGB color mode preferable.
• Files names must contain the product identifier (Amazon ASIN, 13-digit ISBN, EAN, JAN, or UPC) followed by a period and the proper file extension (For instance: B000123456.jpg or 0237425673485.tif)

Note: Dashes, spaces or other characters in the filename will avert your photos from going online.

Amazon Site Standard Product Images

For photos named by product identifier without a different code or named with the MAIN variant, and show as the chief image on the product detail page,  Amazon maintains the following site product image standards:

• The image must be a professional photo of the product being sold or the cover art. Illustrations or drawings of the product are not permitted in any way.
• The recommended image must be professionally lit, in focus and photographed, with a realistic color and even edges.
• The image must not have confusing or gratuitous extra objects.
• In sphere of books, music, and video/DVD images, there should be the front cover art, and must fill 100% of the image frame. They don’t permit promotional stickers, jewelry cases and cellophane.
  
• Images of other products must fill 85% or more of the image frame.
• The product must be in the frame.
• Backgrounds of images must be pure white (RGB 255, 255,255)
• The product image must not contain extra graphic, text or inset images.
• No offensive or pornographic materials.

For other additional view images

• The image must be of, or relate to, of the product being sold.
• The recommended image must be professionally lit, in focus and photographed, with a realistic color and even edges.
• In some respects, other objects or products are permitted to assist to demonstrate the utilization or scale of product.
• The product must fill 85% or more of the image frame.
• No cropped images.
• Demonstrative graphics and text are allowed.
• Environments and Backgrounds are permitted.
• No Offensive and pornographic materials.

Besides that, We Have Few More Proven Tips for You to Stand Out in the Competition

1. Try to Understand Customer’s psychology

When a customer goes through your listings, they will visualize themselves wearing/using the product. You can assume this as a psychological game. You have to track your audience psychology. Try to present your product in that sense so that a customer can easily visualize himself/herself using the product.

2. Be Liberal While Listing Products:

Amazon allows a merchant to use 7-9 images per page for a specific product. Please use all the spaces of the page. Display each and every corner of the image. So that a customer can visualize the whole product before his/her eyes. It will help you to overcome the disadvantages that every online retailer faces. Display the product as like you are putting the product in the hands of the customer. And then accelerate your conversion rate.

3. Maintain Quality Images:

Amazon expects high quality image from you. According to Amazon, images must be focused, provisionally lit and with realistic color and edges. Do not use artificial color to make the product attractive. It may increase your sell but in the long run you will earn some negative reviews. You may need to use color correction service, but be ethical in that case. Be sure that you are using the same color as your product have.

4. Provide Informative description

You might be selling products which has some important features, instructions & cautions to use. You have to write it properly. Ex: If you are selling antic knives, you should describe how to handle it; what not to do with it. If you are selling school bags, you must mention whether it is water-proof or not. How many parts does it have and any other things related to it. You may lose your dedicated customer for the lack for sufficient instruction.

5. Describe How You are going to Deliver the Product

It might not seem intuitive to describe how will you send the product, but it is really important. When a customer goes to the market, they expect their product with a nice box or packet. By adding delivery information, you are assuring your customer that the product will look fine.

Try These! We are assuring you, these small tips will create a positive effect on your business.  Please keep in touch with us to know more amazing tricks and tips about Amazon Product presentation.

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