7 Secrets to Boosting E-commerce Sales

7 Secrets to Boosting E-commerce Sales

As an online seller, one of the most important facts is to increase sale. You might be giving plenty of efforts to choose the right product to sell and also providing a great customer support to stay ahead in the competition but you don’t think, you are missing something else?

It is very important to stay focused and keeping up your business with the new trends. As the customers’ behavior is changing in the E-commerce Product industry, the trends are changing frequently. Your previous technique may have worked perfectly but you cannot guarantee that the same technique will work again or will be working continuously. In addition, there are some other influential factors to boost your E-commerce sale.

We have collected some data from reputed marketers from all over the world about upcoming marketing trends. Even we would not assure you how much time it will be working out.

But we can assure you, by the end of this post you will be capable of taking your feathering store and turning it into a powerhouse that generate nonstop sales.

Let’s Go to see how!

1.Know Your Audience

Firstly, throw a question to yourself. How much do you know about your customers? You customers must have some common psychological factors. Like your customers may be concerned about budget or value or maybe they prefer to purchase high quality products.

As an E-commerce owner, you need to know about your customers’ ins and outs including their demographics, interest specifically using device, age, point of view, liking and disliking. In a word whatever possible from your side, you have to know.

Tracking your target customers will help you craft product description and images, which resonate with the specific group. Try to address some friction points in the description that might make them hesitate at checkout. The product photos should express the same feeling as product description.

2.Target Your Existing Customers

When an E-commerce owner finds their sale has decreased, they think it’s because of they don’t have enough customer. It’s a common misconception, so don’t jump to conclusions.

You should focus on your customer retention strategy instead of giving all your effort on Customer acquisition.

Please do not get confused. No doubt, it’s great for your business if they are getting new customers consistently. But marketing expenditure is relatively high for customer acquisition. So, targeting the existing customer is very easy and cost effective.

Why?

There is a saying that “Old is gold”. The same thing can be applicable in case of E-commerce business. Keep targeting your old customers. As they trusted, for once, you can easily convince them again. In addition, targeting them will create positive impact on them. They are already known to your brand. There is no learning curve as they know how to use your product. So be focused on improving their experience.

You have a huge number of tools to keep track with your customers. Even you can track those, who visited your site for once. You can also go for them.

3.Use Email Marketing

Email Marketing is another method to grow your business. You can do email marketing in two ways.

An email list you already have:  You Can buy emails or can collect them by different techniques. You might be using a check out system, and there you may ask for email id. You can start to email marketing campaign with that.

Creating a new list: If you do not have an existing email list, you can run paid campaign to a page (landing page) where potential customers will opt in your email list.

There is another purpose of email marketing to stay connected with your customers. For example, you can tie you offerings with the following dates:

(a)Christmas

(b)Father’s Day.

(c)Valentine’s Day.

(d)Thanksgiving

(e)Father’s Day.

(f)Mother’s Day.

4.Prove Customers That You Are Trustworthy

 

Suppose, you are selling ladies shoes and one of your customers liked one of your collection. She set her mind to click on the shop Now/Add to Cart button. Before that she must check whether your site is trustworthy or not. If your site is not secured, she will be leaving your site with 2 negative impressions. One is you are not going to deliver the exact product you have displayed on the site. Another is She might have to face Credit card fraud issue.

You must secure your website with necessary security for yourself and also for your customer’s safety. Website security is a major concern for the online shoppers these days. 46% of Americans have been the victims of credit card fraud issue in the last five years. You have to realize this issue and take necessary steps.

But How Can You Do That?

Proudly, Display any security badges your site is using.

Here is some example of popular security badges.

Wait a moment. I want to be clear. Be sure that you are not cheating or misleading your customers. Please do not use these badges if you are not connected with any of these companies. If you do so, you might have to face legal issues.

5.Use Image When You Display Customer Review

 User review is a great way to convince another customer. But a review with a nameless or faceless does not make a significant impact. Upgrade your reviews to the next level. Add a real and attractive image, and the full name of the person and title. That will be more meaningful.

6.Use Human Model in Photo

 A British study proved that human models are more effective than skinny models/dolls. And the most important thing about realistic model is, they left the viewers feelings more positively. Even realistic models show a high level of confidence in the image. That makes a viewer to click on the “Add to Cart” button. This study was experimented for both men and women.

In addition, a realistic model helps a user to put themselves into the screen. Specially in fashion industry, you have to feel your customer to think “they look like me, I will also look as good as they are”. If you cannot do that, then you are going to lose to potential customer.

 7.Make Purchasing Process Easy

In order to boost you E-commerce business, you should also pay attention to purchasing process. If online purchase process is so complicated, then you will lose customers in the middle of purchase. Therefore, you should make simple and easy purchasing method. In this respect you may have physical location and online shop simultaneously. You may have considered the process ‘Buy online and pick-up from store’ for your customers. To attract customers, you can also start buying at discounted rate and saving shipping cost.

Final Words

Now you’ve learnt what factors are the Secrets to Boosting E-commerce Sales and very instrumental to succeed in this sector. Conventional business success also depends on these 7 secrets and considering these factors you can be successful in this competitive business world.


free counter

#E-commercePhotoEditing

#AmazonPhotoEditing

Leave a Reply

Your email address will not be published. Required fields are marked *

4 × five =

About Us

Graphic World 24 is one of the world’s largest photo editing & image manipulation service provider companies based in Bangladesh. We have been offering image editing and photo manipulation service since 2007. In these couples of years, we have become a team of 55 dedicated graphic experts. Whatever we are doing here, just we are doing perfectly...

read more
Copyright Graphic World 24 @2024 | All Right Reserved